K12 Education
Columbia County Eastside Elementary School
Client
Scorpio
Project Owner
Columbia County School District
Location
Lake City, Florida
Project Value
$30,000,000
Industry
K12 Education
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
K12 Education
Columbia County Eastside Elementary School
Client
Scorpio
Project Owner
Columbia County School District
Location
Lake City, Florida
Project Value
$30,000,000
Industry
K12 Education
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Project Overview
Columbia County School District undertook the full replacement of its Eastside Elementary School in Lake City, Florida, delivering a modern two-story campus purpose-built for the next generation of students. Following complete demolition of the original facility, the project encompassed the design and construction of a contemporary K-5 school built to current educational and safety standards. The new campus was completed ahead of schedule at a final cost of $29,225,939, well within the $30,000,000 budget. PRESWERX supported the client's pursuit of this project with a comprehensive package of proposal development, presentation design, presentation coaching, architectural renderings, animations, and film production.
Client Challenges
Pursuing a full school replacement in a competitive public procurement required the client to tell a clear, compelling story about its capabilities and its vision for the new campus:
Conveying the full complexity of a demolish-and-rebuild program as a single, coherent narrative for a school district audience
Visualizing a two-story elementary campus that did not yet exist, giving decision-makers a credible picture of the finished facility
Differentiating the team's qualifications and local experience in a competitive field of respondents
Preparing the project team to perform with confidence through a live selection interview
Each of these challenges called for communications materials that were both technically precise and immediately persuasive to a public-sector evaluation panel.
Scope of Work
PRESWERX delivered a full-spectrum pursuit communications package tailored to the Columbia County School District selection process. The team developed a complete written proposal designed to present the client's qualifications, project approach, and relevant experience in a format aligned with the district's evaluation criteria. Custom architectural renderings provided early visual clarity on the proposed two-story campus design, giving the school board and evaluation panel a concrete sense of the finished facility. Complementing the renderings, PRESWERX produced animations and a project film that brought the design to life in a dynamic format suited for both printed submittals and live presentations. A purpose-built selection presentation and targeted coaching sessions prepared the project team for the interview stage.
PRESWERX Approach
PRESWERX approached this engagement as a strategic partner, aligning every deliverable to the specific expectations of a Florida school district procurement.
Proposal content was structured around the district's evaluation criteria, with clear section organization, consistent messaging, and precise language that translated construction expertise into owner-facing value
Renderings and animations were developed to reflect the actual design intent for the new campus, providing visual evidence of quality and attention to the student experience rather than generic imagery
Presentation coaching focused on helping the client team communicate naturally and confidently in a formal interview setting, reinforcing key differentiators and preparing them to respond to likely panel questions
The result was a cohesive, submission-ready package that reflected the client's capabilities and commitment to the Columbia County community.
Results Delivered
PRESWERX produced a complete suite of pursuit materials that positioned the client's team for a high-stakes school district selection. Every deliverable was held to the standard of a competitive public procurement, where presentation quality directly influences evaluator perception.
The written proposal organized the client's qualifications and project approach into a clear, evaluator-friendly document that addressed the district's stated priorities
Architectural renderings and animations gave the evaluation panel a vivid, credible vision of the proposed campus before a single shovel broke ground
The project film and coached presentation brought the team's story to life in the selection interview, demonstrating both technical readiness and genuine investment in the community
Going into the selection, the client team was prepared, well-rehearsed, and supported by materials that matched the scope and significance of a $30,000,000 public school project.
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