Higher Education
FSU Lacrosse Field - Facility
Client
Childers Construction Company
Project Owner
Florida State University
Location
Tallahassee, Florida
Project Value
$12,000,000
Industry
Higher Education
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Higher Education
FSU Lacrosse Field - Facility
Client
Childers Construction Company
Project Owner
Florida State University
Location
Tallahassee, Florida
Project Value
$12,000,000
Industry
Higher Education
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Project Overview
Florida State University undertook a $12 million investment to build a dedicated lacrosse field and facility in Tallahassee, Florida, creating a purpose-built athletic environment for a program competing at the highest level of collegiate play. The project encompassed a full-size competition field, support structures, and program-specific amenities designed to attract top recruiting talent and elevate the Seminoles' competitive profile. The client pursued the project as general contractor and engaged PRESWERX to support the full competitive pursuit, providing proposal development, presentation design, presentation coaching, renderings, animations, and film production.
Client Challenges
Competing for a high-profile collegiate athletic facility required more than a strong construction record. The client faced several interconnected pursuit challenges:
Conveying design intent and facility quality to a university owner before a single shovel hit the ground
Differentiating their team in a competitive field of qualified contractors pursuing a prestigious FSU contract
Delivering a selection presentation that captured the energy and purpose of a dedicated lacrosse program
Preparing key team members to present with confidence and authority in front of a discerning university selection committee
Each challenge pointed to the same need: a pursuit package that made the client's vision tangible and their team impossible to overlook.
Scope of Work
PRESWERX delivered a comprehensive pursuit support package built around the specific demands of a competitive collegiate athletics bid. The proposal was developed with a structure and narrative designed to speak directly to Florida State University's priorities for the program. Custom renderings brought the completed facility to life, giving the selection committee a clear picture of what the client's team would build. Animations added motion and depth to critical sequences, communicating construction approach and finished-project quality in a way static images could not. A purpose-built film anchored the overall submission, and a fully designed presentation gave the client team a polished platform for their live interview. Presentation coaching rounded out the engagement, preparing speakers to deliver their message with clarity and conviction.
PRESWERX Approach
PRESWERX approached the engagement as a strategic partner, working to align every deliverable with what Florida State University needed to see and hear from a contractor. The focus was on building a cohesive pursuit narrative that carried consistently from the written proposal through the final presentation.
Developed the proposal with a narrative framework tailored to the values and expectations of a major university athletics program
Produced renderings, animations, and a film that translated the project scope into compelling visual storytelling for the selection audience
Coached the presentation team through rehearsals focused on presence, pacing, and audience engagement, not just content delivery
The result was a client team that entered the selection process with a fully integrated pursuit package and the confidence to back it up.
Results Delivered
PRESWERX delivered a complete, competition-ready pursuit package held to the standards of a major university owner with high expectations for both the facility and the team proposing to build it.
Renderings and animations gave the selection committee a detailed, compelling preview of the finished facility, making the client's vision concrete and credible
The production film provided a memorable, high-impact piece that reinforced the client's identity and distinguished their submission from the competition
Presentation coaching produced a team that communicated with poise and purpose, prepared for the questions and pressure that come with a live university selection interview
The client entered the FSU Lacrosse Field and Facility selection fully prepared, with a pursuit package that matched the ambition of the project itself.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.