Heavy Civil
Liberty Park Stadium
Client
Flintco
Project Owner
City of Memphis
Location
Memphis, Tennessee
Project Value
$53,950,000
Industry
Heavy Civil
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Heavy Civil
Liberty Park Stadium
Client
Flintco
Project Owner
City of Memphis
Location
Memphis, Tennessee
Project Value
$53,950,000
Industry
Heavy Civil
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Project Overview
Liberty Park Stadium was a proposed multi-use stadium development for the City of Memphis, calling for demolition of the aging Mid-South Coliseum and construction of a new venue built to USL Stadium Development Guidelines. The project encompassed seating for 6,500 to 8,000 spectators, 10 to 15 private suites, a stadium club and banquet facility for up to 250 guests, and a natural grass playing field, all delivered through a Construction Manager at Risk approach carrying a target construction budget of $53.95 million. The scale and technical complexity of the pursuit required a clear, compelling story, and the client turned to PRESWERX to shape and present it.
Client Challenges
Pursuing a stadium of this scope demanded more than technical qualifications. It required a narrative that made a complex, multi-phase vision tangible to reviewers:
Translating a demolition-to-completion program into one cohesive story
Helping the selection committee visualize a stadium that did not yet exist
Standing out in a competitive CMAR selection process
Preparing the team to perform confidently in a live interview format
Together, these challenges called for a pursuit strategy built around clarity, visualization, and disciplined preparation.
Scope of Work
PRESWERX delivered a full pursuit package built around the technical and visual demands of the stadium project. The team wrote and produced the proposal narrative, translating the CMAR preconstruction and construction phase approach into a client-focused submission. PRESWERX developed the client's selection presentation and provided presentation coaching to prepare the team for a live interview before the City of Memphis review panel. To help reviewers see the finished venue, PRESWERX produced architectural renderings and animations depicting the stadium's seating bowl, suites, and stadium club, along with film content used to reinforce the pursuit's core messaging throughout the presentation.
PRESWERX Approach
With a stadium this complex, PRESWERX built a pursuit strategy centered on visual proof and rehearsed delivery.
Structured the proposal narrative around the stadium's phased demolition and construction timeline
Created renderings and animations that gave the review panel a concrete sense of the finished venue
Ran presentation coaching sessions to sharpen the team's delivery and answers to anticipated questions
The result was a pursuit package that paired a clear written narrative with a polished, confident live presentation.
Results Delivered
PRESWERX produced a complete set of pursuit materials held to a standard befitting a $53.95 million public stadium project.
The proposal gave reviewers a clear, organized account of the project's scope and delivery approach
The renderings and animations turned an unbuilt stadium into a visual reality for the selection committee
The coaching sessions left the client's team prepared and confident heading into the interview
The client entered the selection process with a polished, well-rehearsed case for their qualifications.
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SUCCESS STORIES
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