NIPG
Client
United Rentals, Inc.
Project Owner
Location
Project Value
Industry
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
NIPG
Client
United Rentals, Inc.
Project Owner
Location
Project Value
Industry
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Project Overview
The client, the largest equipment rental company in the world, pursued a cooperative purchasing contract through the National Institute of Governmental Purchasing (NIGP), positioning itself as a preferred rental resource for public sector agencies nationwide. The pursuit required communicating a broad national service offering to a sophisticated evaluator audience in a compelling, cohesive way. PRESWERX was engaged to build the full pursuit package, producing a proposal, custom presentation materials, renderings, animations, and a professional film, while also providing hands-on coaching to prepare the client's team for the live selection event.
Client Challenges
The client faced a complex pursuit requiring a polished, multi-format story tailored to government procurement evaluators:
Translating a national-scale service offering into a clear, concise narrative that resonated with public sector buyers
Differentiating a well-known brand in a competitive cooperative contract field where evaluators expected precision and professionalism
Producing high-quality visual assets that conveyed operational depth without overwhelming the core message
Preparing internal stakeholders to deliver a confident, consistent presentation under live evaluation conditions
Each challenge called for a tight integration of written content, visual production, and coaching support.
Scope of Work
PRESWERX developed a comprehensive pursuit package for the client's NIGP cooperative contract submission. The proposal was structured to address evaluator priorities directly, translating the breadth of the client's national rental capabilities into a readable, targeted document. Custom renderings and animations visualized equipment categories, service infrastructure, and operational reach in ways that prose alone could not convey. A professionally produced film anchored the brand story and gave evaluators a vivid sense of what a partnership would deliver. PRESWERX also built a structured presentation deck and provided focused coaching sessions to sharpen the team's delivery before the live evaluation.
PRESWERX Approach
PRESWERX treated the engagement as a single integrated story rather than a set of disconnected deliverables. Every piece was built to reinforce the same core message from the proposal through the live presentation.
Developed a proposal narrative anchored in the specific priorities of government cooperative evaluators, not generic marketing language
Created renderings, animations, and a film designed to work together as a visual system across both the review and presentation stages
Conducted structured coaching sessions to align the client's team on key messages and sharpen live delivery
The result was a pursuit package where every element worked in concert, presenting a unified and compelling case.
Results Delivered
PRESWERX delivered a complete, polished pursuit package that gave the client everything needed for a high-caliber government cooperative submission. Each deliverable was held to a professional standard from first draft through final production.
The proposal provided evaluators with a clear, well-structured account of the client's capabilities and cooperative contract experience
Renderings, animations, and the film gave the client a visual toolkit that communicated scale and service depth with immediacy
Presentation coaching left the team aligned, prepared, and confident heading into the live evaluation event
When the pursuit concluded, the client's team had a complete, cohesive story and the preparation to deliver it with confidence.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.