
K12 Education
Seminole HS Remodel
Client
Ajax Building Corporation
Project Owner
School Board of Pinellas County
Location
Largo, Florida
Project Value
$57,000,000
Industry
K12 Education
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Renderings & Animations |

K12 Education
Seminole HS Remodel
Client
Ajax Building Corporation
Project Owner
School Board of Pinellas County
Location
Largo, Florida
Project Value
$57,000,000
Industry
K12 Education
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Renderings & Animations |

Project Overview
The $57 million renovation and remodeling of Seminole High School in Largo, Florida encompassed a comprehensive transformation of an aging campus into a modern, college-like educational environment. Work included roofing replacement, HVAC and chiller upgrades, campus electrical distribution, cafeteria demolition and reconstruction, a new campus entrance, full remodels of administrative areas, exterior refinishing, and refreshes of classrooms, hallways, and the media center. The school housed multiple specialized career academies, adding programmatic depth to the scope. To compete for this complex public school pursuit, the client engaged PRESWERX to develop renderings, animations, and a polished selection presentation, with coaching throughout the process.

Client Challenges
Presenting a $57 million, multi-faceted campus renovation to a public school board required clear, visual storytelling:
A scope spanning roofing, MEP systems, cafeteria reconstruction, administration remodels, and campus-wide finishes risked reading as disconnected without a unifying narrative.
A competitive public procurement process demanded differentiation through design quality and a confident delivery.
An oral selection presentation required the client's team to be fully prepared to perform under time pressure.
These challenges demanded a communication strategy that made the project's complexity feel purposeful and the team's readiness feel evident.

Scope of Work
PRESWERX delivered a full suite of pursuit support services for the Seminole High School project. The team produced architectural renderings that captured the campus's proposed transformation, from the redesigned entrance and refreshed exterior to updated interior spaces across classrooms, hallways, and the cafeteria. Animations brought the project's phasing and key design moments to life for a non-technical review panel. PRESWERX also developed and organized the client's formal selection presentation, structuring the narrative to connect scope, design intent, and team qualifications into a single, coherent story. Presentation coaching sessions prepared the client's spokespersons to deliver with precision and confidence.


PRESWERX Approach
PRESWERX treated this pursuit as a storytelling challenge, organizing a complex renovation scope into a clear visual and verbal narrative for a public school board:
Renderings highlighted the project's most impactful transformations, giving reviewers a concrete picture of the design ambition.
Animations made phasing and project logic accessible to a non-technical panel.
Presentation coaching prepared speakers to deliver with discipline and handle panel questions confidently.
The final package gave the client a coordinated, practice-ready strategy that matched the scale of the project.
Results Delivered
PRESWERX delivered a complete pursuit package built to the standard a $57 million public school competition demands. Each deliverable was designed to make a complex scope feel clear and the client's team feel ready:
Renderings gave the selection panel a vivid, credible preview of the transformed campus.
Animations made phased, technical work legible to a non-technical review audience.
Presentation coaching ensured the client's team was prepared, practiced, and aligned on their message.
The client entered the selection with a pursuit package as polished as the project they were competing to build.


SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.


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