Higher Education
University of Texas at Arlington West Campus Aledo
Client
Skanska
Project Owner
The University of Texas at Arlington
Location
Arlington, Texas
Project Value
Industry
Higher Education
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Higher Education
University of Texas at Arlington West Campus Aledo
Client
Skanska
Project Owner
The University of Texas at Arlington
Location
Arlington, Texas
Project Value
Industry
Higher Education
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Project Overview
The University of Texas at Arlington pursued an ambitious expansion with the development of the West Campus Aledo facility, a major academic building designed to extend the university's footprint and serve a growing student population. The project represented a significant capital investment and a competitive pursuit requiring a highly compelling presentation strategy. The client, a leading general contractor, engaged PRESWERX to support the full pursuit effort. PRESWERX delivered a complete suite of services including written proposal development, presentation design, and hands-on presentation coaching to prepare the client's team for the selection process.
Client Challenges
Pursuing a high-visibility university project required the client to stand out in a competitive field while communicating a nuanced scope with clarity and confidence:
Translating a complex academic building program into a cohesive, persuasive written narrative for a discerning university owner
Differentiating the team in a competitive selection where multiple qualified contractors were vying for the same work
Designing a presentation that communicated technical capability and campus alignment without overwhelming the selection panel
Preparing the project team to deliver a confident, well-rehearsed live interview that resonated with university decision-makers
Each challenge called for a coordinated pursuit strategy, not a piecemeal approach.
Scope of Work
PRESWERX delivered a fully integrated pursuit package across three core service areas. On the proposal side, the team developed written content that framed the client's qualifications, project approach, and team strengths in language tailored to a university audience. The presentation deliverable encompassed complete slide design, with a visual system built to reinforce the client's story and command attention in the room. PRESWERX then led structured presentation coaching sessions to sharpen the team's delivery, strengthen transitions between speakers, and build the kind of rehearsed confidence that shows under pressure in a live interview format.
PRESWERX Approach
PRESWERX approached this engagement as a strategic pursuit partner, aligning written content, visual design, and coaching into one unified narrative from the outset:
Developed proposal content with messaging tailored specifically to the University of Texas at Arlington's priorities, campus culture, and procurement expectations
Designed the presentation deck to visually reinforce key differentiators, using clear structure and purposeful layout to guide the panel through the client's story
Conducted focused coaching sessions that addressed both individual presenter performance and full-team cohesion, with mock Q&A preparation built into the process
The result was a pursuit package where every element, from the written proposal to the final coached run-through, reinforced the same clear and credible message.
Results Delivered
PRESWERX produced a complete, submission-ready pursuit package held to the standards expected of a high-stakes university selection:
A polished written proposal that clearly articulated the client's approach, qualifications, and value to the university owner in a compelling, readable format
A professionally designed presentation deck that gave the team a confident visual platform and communicated their story with structure and clarity
Presentation coaching that elevated individual delivery and unified the team's performance, ensuring they entered the interview prepared, rehearsed, and aligned
The client went into the selection with a pursuit package that reflected the quality and credibility their team brought to the project.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.